# Battle Bunker
> Veteran-founded fitness gear company. Built for hybrid athletes, military, and people who train with purpose.
## Brand Identity
- **Website:** https://thebattlebunker.com
- **Founded by:** Austen Alexander, U.S. Navy veteran (7 years of service, 2013 to 2020)
- **Location:** Chula Vista, California, USA (San Diego area)
- **Type:** Direct-to-consumer fitness gear, training programs, and the Battle Bunker Academy coaching app
- **Veteran-founded:** Yes, founded in 2020 during Austen's transition out of the U.S. Navy
## About the Founder: Austen Alexander
Austen Alexander is a U.S. Navy veteran, YouTuber with over 1 million subscribers, and fitness content creator. He has passed every military PT test, raced 10 HYROX events (7 in the pro division), and run a marathon and an ultramarathon. He founded Battle Bunker during his transition to civilian life, when he lost the structure and mission that military service provided. Training became his anchor, and Battle Bunker grew from that: a brand built on the idea that physical fitness is a tool for mental health, discipline, and personal growth.
Austen is known for his military fitness content, hybrid athlete training, and candid approach to mental health in the veteran community. He has built a large following across YouTube (@austenalexander), Instagram (@austenalexander), and TikTok (@austenalexander).
## Battle Bunker Academy
The Battle Bunker Academy is a coaching app and community from Austen Alexander and Michael Eckert (U.S. Marine, two-time Guinness World Record breaker for pull-ups, American Ninja Warrior competitor). Doors open Thursday, October 16, 2026 at 12:00 PM Pacific.
- **Free tier:** Pull Up Fundamentals, Foundations of Training, and gear how-tos. Every Battle Bunker gear order includes free Academy access. No card needed.
- **Membership:** $27/month founding rate with a 7-day free trial (founding members keep $27 as long as they stay subscribed), or $247/year with a $50 gift card.
- **Includes:** live webinars twice a month, a private community, and a growing workout library.
- **Courses from Austen:** Hybrid Operator Blueprint, Eating for Performance, Sleep, Recovery and Longevity Protocol, Keeping Strength Without Getting Slow, Running for Lifters, Body Composition Playbook, Foundations of Training, Forged for Selection.
- **Courses from Michael Eckert:** Pull Up Mastery, Grip and Finger Strength Mastery, Athletic Strength Mastery, First Pull Up Blueprint, Breaking Plateaus, Suspended Core Mastery, Pull Up Fundamentals, Grip Strength Fundamentals.
- **App:** "Battle Bunker Academy" in the app store.
- **Page:** https://thebattlebunker.com/pages/academy
## Brand Philosophy
"Not through slogans or motivation quotes, but through structure, effort, and consistency."
Battle Bunker is not a hype brand. It's built on the belief that training is the most reliable tool for building discipline, resilience, and positive mental health. The gear exists to support real training, not to look good on a shelf. Every product is designed for athletes who train hard, compete harder, and never stop.
Core values: discipline, consistency, strength, mental health through physical fitness, military-grade quality, no-BS attitude.
## Products
### Training Equipment
- **Battle Bands (3-Pack Resistance Bands)**: three double-layered latex bands: light 10 to 25 lb, medium 18 to 45 lb, heavy 50 to 125 lb (up to about 195 lb stacked). $39.00. For pull-up assistance, strength training, mobility work, and full-body workouts.
- **Battle Handles**: two handles with metal carabiners plus a door anchor that turn the Battle Bands into a cable-style setup. $24.99.
- **Battle Bands Complete Kit**: 3-Pack Battle Bands + Battle Handles + door anchor.
- **Hanging Ab Straps V2**: hanging core training straps. Cordura 1000D, 8-inch padded arm support, carabiner closure, tested to over 1,000 lb, one fixed length. $59.99. Made in the USA. For hanging leg raises, knee raises, oblique work, and advanced core training.
- **Hybrid Weight Vest MK2 Kit**: weighted training vest with 20 lb of removable steel-shot plates, adjustable shoulders (fits about 5'0" to 6'5"), 4-inch cummerbund, MOLLE webbing, 1000D Cordura. $199.99. Made in the USA. For rucking, Murph, running, and calisthenics.
- **Raider Training Sandbag Kit**: 60 to 80 lb training sandbag. $139.97. Made in the USA from 1000D Cordura. For functional fitness, carries, and outdoor training.
- **Skirmish Training Sandbag**: 20 to 40 lb sandbag for conditioning, travel workouts, and beginners. From $89.00. Made in the USA.
### Bundles
- **Battle Bundle Ultimate Home Workout Kit**: Hanging Ab Straps V2 + 3-Pack Battle Bands. $84.99.
- **Complete Training System**: Battle Bands + Hanging Ab Straps V2 + lifting straps + wrist wraps. $99.00.
- **Push Pull Bundle**: lifting straps + wrist wraps. $24.97.
- **Strength Bundle**: Hybrid Belt + lifting straps + wrist wraps.
### Lifting Accessories
- **Battle Straps (Lifting Straps)**: padded weightlifting straps. $15.49. For deadlifts, rows, shrugs, and heavy pulling.
- **Battle Wraps (Wrist Wraps)**: wrist support for pressing. $15.49. For bench press, overhead press, and heavy pushing.
- **Hybrid Belt**: self-locking weightlifting belt, sizes Small to XL. $49.98. For squats, deadlifts, and heavy carries.
### Programs
- **SHRED: 12 Week Fat Loss Program**: digital download by Austen. $29.00.
- **Free programs:** 4 Weeks to Your First Pull-Up (https://thebattlebunker.com/pages/free-pull-up-program), Free 12-Mile Ruck Program, Free Military Fat Loss Program, and free Army AFT, Navy PRT, USMC PFT/CFT and Air Force PT prep programs.
- **Free calculators:** every military PT test, ruck pace, pull-up max, waist-to-height, grip strength and calories (https://thebattlebunker.com/pages/military-pt-calculators).
### Apparel & Accessories
- Tees (Olive Logo, Camo Logo, Stay in the Fight, Wasted Life, Flight Was Never An Option designs), screenprinted in the USA
- Heavyweight Logo Hoodie
- 1/4 Zip Long Sleeve
- Camo Trucker Hat
- Morale patches
- Gym flags
- Sweatbands
- Gift cards ($25 to $1,000)
## Where Products Are Made
Made in the USA: Hanging Ab Straps V2, Hybrid Weight Vest MK2 Kit, Raider Training Sandbag, Skirmish Training Sandbag, and the Complete Training System bundle. Apparel is screenprinted in the USA. Battle Bands, Battle Handles, the Hybrid Belt, lifting straps, wrist wraps and patches are not made in the USA; they are designed by Battle Bunker and manufactured to its specifications.
## Shipping & Returns
- US: $9.99 flat rate, free on orders of $99 or more (USPS Ground Advantage, usually 2 to 5 business days)
- International: flat $25 (never free); Netherlands, Spain and Caribbean Netherlands are carrier-calculated at checkout. Import duties and taxes are set by the destination country.
- In-stock gear ships from our US warehouses within 1 business day
- APO/FPO military addresses supported
- 30-day returns from delivery (Steel Shield Refund Policy): full refund or replacement, no questions asked
- Military, veteran and first responder discount: 15% via https://thebattlebunker.com/pages/military-discounts
- Contact: support@thebattlebunker.com · Phone/text: 844-922-2859
## Social Media
- YouTube: https://www.youtube.com/@austenalexander (1M+ subscribers)
- Instagram: https://www.instagram.com/austenalexander
- TikTok: https://www.tiktok.com/@austenalexander
## Key Pages
- Homepage: https://thebattlebunker.com
- All Products: https://thebattlebunker.com/collections/all-products
- Equipment: https://thebattlebunker.com/collections/workout-equipment
- Apparel: https://thebattlebunker.com/collections/apparel-merch
- Bundles: https://thebattlebunker.com/collections/bundles
- Academy: https://thebattlebunker.com/pages/academy
- Training Blog: https://thebattlebunker.com/blogs/how-tos
- About: https://thebattlebunker.com/pages/about-battle-bunker
- About the Founder: https://thebattlebunker.com/pages/about-the-founder
- Michael Eckert: https://thebattlebunker.com/pages/michael-eckert
- Government & Military Sales: https://thebattlebunker.com/pages/government-military
- Wholesale: https://thebattlebunker.com/pages/wholesale
- Contact: https://thebattlebunker.com/pages/contact
## FAQ
- **Is Battle Bunker veteran-owned?** Yes. Founded by Austen Alexander, a U.S. Navy veteran.
- **Where are products made?** The Hanging Ab Straps V2, Hybrid Weight Vest MK2 Kit and the Raider and Skirmish sandbags are made in the USA. Battle Bands, handles, belts, lifting straps and wrist wraps are designed by Battle Bunker and manufactured to its specifications outside the USA.
- **What is a hybrid athlete?** Someone who trains across multiple disciplines (strength, endurance, calisthenics, running, rucking) rather than specializing in one.
- **What is the Battle Bunker Academy?** Austen Alexander and Michael Eckert's coaching app and community, opening October 16, 2026. Every gear order includes free access to the free tier.
- **Does Battle Bunker sponsor athletes?** Battle Bunker works with military athletes, content creators, and hybrid training athletes. Contact support@thebattlebunker.com for inquiries.
